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Web Global Net Web Application & Web Development Project Center  |  Business Topics  |  Sales Related Issues  |  Topic: Lead Managment 0 Members and 1 Guest are viewing this topic. « previous next »
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Author Topic: Lead Managment  (Read 9094 times)
« on: August 14, 2005, 01:40: PM »

Most companies lack the complete systems and committed practices to implement complete lead management today.

To make effective lead management and lead followup a reality, your company needs a strategy.

Ask yourself these Questions:

Are leads that come in over your web site being e-mailed directly to a salesperson for follow-up?

Are these leads sent first to a response management department for qualification and segmentation?

Are leads going directly into a Salesforce Automation system properly identifying the  lead source?

The truth is, only a small percentage of your leads will be READY to speak to a salesperson, which justifies the need for leads to remain in Marketing's or a Response Management Team's hands.  Why is it that 70%-90% of marketing leads are NOT followed up on by salespeople?  Because salespeople are  being sent leads which are NOT qualified.

If you Qualify and Segment your leads successfully your firm will now be able to:

Eliminate waste by sending salespeople unqualified COLD leads.

Shorten sales cycles by pre-qualifying leads BEFORE you sent them to the salesperson. Even a dead lead that is pre-qualifyied is of use to a salesperson, they can prioritize their time and use them to make contacts for future sales during their slow or downtime periods.

Web Global Net can help your firm set up a proper on-line lead tracking and dispersal system. Call 800-768-6024
« Last Edit: August 01, 2009, 01:25: PM by Web Global Net » Report to moderator   Logged
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Web Global Net Web Application & Web Development Project Center  |  Business Topics  |  Sales Related Issues  |  Topic: Lead Managment « previous next »
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