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Web Global Net Web Application & Web Development Project Center  |  Web Site Planning Related  |  Art Directors Guide to Web Site Design  |  Topic: Why do clients want a web site in the first place ? 0 Members and 1 Guest are viewing this topic. « previous next »
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Author Topic: Why do clients want a web site in the first place ?  (Read 6576 times)
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« on: June 13, 2007, 02:05: PM »

Obviously this is a simple question with a simple answer.

Your clients want a web site to increase sales, services and/or brand awareness.

In order to accomplish this a web site and its pages must be designed to be as "Search Engine Optimized" as possible so people and businesses can find your clients web site on the Internet.

There are many search engine techniques and search engines being used on the internet today. But for the purpose of this board we will assume all pages need to be optimized for Google.

As an Art Director you have the skills to create stunningly attractive designs on a computer canvas, be it Photoshop or some other Graphic art program. But a fantastic design does not mean it is a good or effective design when it comes to Web Site.

Why ?

  • Fonts used in your design
  • Size of Image Files
  • Media Content being Served
  • Lack of understanding of HTML coding capabilities

Do these points mean that you have produce less attractive designs?

NO of course not, it just means that with a greater understanding of how web pages are constructed, techniques web developers use and what limitations there are when creating web page designs, will make both your job and the web developers go much more smoothly and quickly.

We intend to post here various tips and suggestions, as we come across them, that will help you in the web design process. In the mean time please post your own questions and Web Global Net will do its best to answer them.
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Web Global Net Web Application & Web Development Project Center  |  Web Site Planning Related  |  Art Directors Guide to Web Site Design  |  Topic: Why do clients want a web site in the first place ? « previous next »
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