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« : June 21, 2005, 01:34: PM » |
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Dealing in the channel market place regardless of what products you deal in is a daunting task depending on the number of channels partners you work with.
So what does your channel want out of you as a channel manager?
The answer is very simple, you when they need you.
So what does this mean - it means that when they contact you they expect a response in the shortest amount of time, not when you feel like it.
Chances are they have contacted you because they have a sales related issue that their client needs an answer to now.
Of course part of your job and the reason you're being paid is to correctly access and prioritize who to respond to first and what methods to use in your response. Some of your channels will need hand holding while others just need the information they are requesting.
Assuming your channel is in a manageable geographic area your job first and foremost is to KNOW YOUR CLIENTS. Who is self sufficient and who is not. Who needs help with a sale and who can handle it on their own.
The only way to know all this is to stay in constant contact with your channel.
Next we'll discuss the various means and methods or staying in touch with your channel.
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