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Web Site Planning Related => Art Directors Guide to Web Site Design => Topic started by: admin on June 17, 2007, 11:29: AM

Title: Using Fonts in your designs
Post by: admin on June 17, 2007, 11:29: AM
When using fonts in your design you must keep in mind that the Web does not work the same as printing. Postscript fonts are of  little use on the Web. Why - the internet is a display vehicle - 72 dpi is basically a fonts rendering limit on the screen.

User readability is a big concern when trying to design for the web. Using san serif fonts - they are much harder to read except in larger sizes. (see figure 1).

This issue when using fonts on the web is you have no control over what fonts are installed on a users computer. Embedding fonts fonts is also not that common at this point and finding the correct font format file is hard also. (See topic - http://webglobalnet.net/support/index.php/topic,879.0.html (http://webglobalnet.net/support/index.php/topic,879.0.html) )

In order to have fonts display correctly regardless of what fonts are on a users computer you need to use image files, but there is a big  draw back in doing it this way also.

Mainly the draw back is in Search Engine Optimization. Search engines - depending on how your site is structured can't read image files for content. So you run the risk of creating a site that is of little value from a search engine perspective.

In order to make the site more search engine friendly when using image files to display fonts as you've designed for will actually double the work your web developer must do to correct this issue, and increase costs

A general rule of thumb is when designing a site use Verdana or something similar for your menus - it is easier to read on screen and  Verdana is installed on most users computer systems via any Microsoft program used automatically. The other and more important advantage in doing this is that the menus can be read by search engines.

Other considerations include the ability to construct the site itself by the web developer - we'll cover this in another posting shortly.